At Khan Market in New Delhi, Fabindia opened its first-ever home and lifestyle concept shop. The store, which spans 1900 square feet, was designed and curated with the goal of providing a comprehensive living experience.
The business also has a setup for the work-from-home idea, which is becoming increasingly popular and is chosen by the majority of customers. Fabindia’s Interior Design Solutions (IDS) service provides on-the-ground expertise to guarantee that visitors leave having made the best decisions possible.
“House is where the heart is, and providing flexibility and adaptation in one’s own home has now become the new norm,” said Dipali Patwa, Group Head of Brand and Community. Most of us will enrich our spaces by working from home, educating from home, and shopping from home; bringing the outdoors in, from green to clean, and filling it with pleasurable events.
We’re thrilled to embrace and remodel our houses as living and learning spaces, as well as places to play and work. As we usher in a new age in which our homes double as both soothing getaways and productive offices, Fabindia has you covered with the introduction of this new home lifestyle concept shop and everything it has to offer.”
The brand is India’s retail platform for a wide range of items created by artisans living primarily in rural regions, with 312 locations across India and 14 foreign stores. The goal of this new store, like the last one, is to combine indigenous artisan skills with contemporary styles while remaining inexpensive.